Thursday, April 23, 2009

Windows 7 could change our perception of PCs

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In a recent study from Forrester Research, analysts found that Dell and Hewlett-Packard provided customer experiences that were well below par, while Apple came out on top.

According to the study, which asked 4,500 U.S. consumers to rate the usefulness and enjoyability of products, Dell received a "poor" rating in overall customer experience. The company mustered a "very poor" when it came to the customer's enjoyment using Dell products. HP's experience was rated as "poor," while Apple led the way for computer manufacturers with an overall "good" experience.

Bruce Temkin, the study's author, wrote that while PC manufacturers have some work to do to enhance the consumer's experience, Windows also contributed to the low marks.

"I do think Microsoft's software has a bit to do with it," Temkin wrote. "Consumers don't distinguish problems with the operating system from problems with the PC manufacturer. Bottom line, the Windows ecosystem needs an extreme customer experience makeover."

I agree with Temkin. But I also believe that Windows 7 is the single Windows OS that can improve the consumer's experience.

Aside from compatibility issues, one of my biggest complaints with Windows Vista was its design. Microsoft tried to be too fancy with the look and feel of the OS instead of focusing more on its ease of use. It wasn't an improvement over XP and it ruined my experience.

But Windows 7 is different.